How can a font help your emails matter?

I'm sans serif & I'm Serif

We’ve all suffered from feedback that an email is too long or too hard to read – could changing the font make it more palatable and your messages more memorable?

Rebecca Greenfield wrote an interesting piece on this for Bloomberg Business last year. She spoke to a number of great font designers, the likes of Bruno Maag, Gerry Leonidas and Jose Scaglione, who designed Literata, the Google Play books font. It’s worth a read but they all agreed the future may see us all using a new email font to at least help get some of those dull, but extremely important, messages read.

We love a bit of Helvetica ourselves, but we know that its’ lack of consistent spacing makes it harder to read in large amounts and so we never recommend using it in long emails or reports.

Our advice is, when you have a long or important message to convey by email, try changing the fonts and see if it has an impact. Test messages with friendly colleagues and friends to get their feedback – try both serif and sans-serif fonts and see if it affects the impact of your message. But please steer well clear of Comic Sans!

Digital templates – revolution or evolution? Our top 3 arguments for revolution.

Divi builder page view

But when it comes to the nuts and bolts of web design and development, recent software innovations have made my life much easier – and here’s why.

Fewer people – faster results.

In the past, to develop a website that supports a simple awareness objective, I would need to work with a coder, UI and UX designer, a client brand guardian and then me, as the designer. That’s potentially 5 high-value professionals.

But now the beauty of the open source community is the freedom and flexibility they offer, all because of the huge strides taken by the likes of WordPress builders (Divi/Visual Composer), SquareSpace, Macaw etc. Their code is now leaner, so one simple benefit is that the pages load quicker, and this makes them a viable development platform for us across a variety of clients. This also drives new value, speed and output for our clients.

We can also easily support a complex digital strategy, including social media and conversion, all while leveraging the vast library of best practice now available to me.

Knowing your customers is easier.

Some things will never change. Knowing your customers or targets, and what their behaviours are, is a rule to live by.

Not to over-simplify this but, all I have to say is ‘Google Analytics’. We’ll discuss ‘revolution’ on this subject another day. Review your website regularly, a website should evolve over time and never remain static.

Nothing stands still, but that’s OK.

This new-found freedom also means that as the digital strategy evolves, we can evolve the experience for customers faster. These new platforms and their flexibility means that new themes and frameworks are easily updated and evolved for your overall customer experience.

These drastically improved frameworks are not only allowing the likes of a small start-up in Windsor to take advantage of the best UX, good iconography and best practice user-journeys, they’re helping the likes of Dunk Design working with multinationals.

So, we create a huge range of websites – from the simple with content-only pages, through to expansive eCommerce sites with complex functionality, visited by hundreds of thousands of people a week – all as a small team that is part of a hugely talented community of thousands. Power to design people!

Dunk Design white crest

The Windsor House

Boutique meeting and sitting rooms

A unique, fully air-conditioned, self-contained eight person meeting space right in the heart of Windsor.

Enter your details below, and we'll get back to you with further information and availability.

We will only use the information above for contacting you regarding the hiring of The Windsor House. Privacy Policy
This website uses cookies to ensure you get the best experience on our website.