MENUS | POINT OF SALE
“Since working with Dunk Design the creative campaigns, and subsequent menu for all sites, have been taken to a totally new level … when presented to the CEO of Greene King, Rooney Anand, the feedback I received was that Rooney had said, “This was the best Meet & Eat Menu design he had ever seen.” Praise indeed!”Marketing Manager – Greene King
Greene King operates 3,000 pubs, restaurants and hotels across the UK. Brands include Hungry Horse, Loch Fyne Seafood & Grill, and Meet & Eat pubs. Brewing, hospitality and service are the life-blood of this organization and their brands.
The marketing team working on the Meet & Eat brand required a Father’s Day promotion. The campaign required a menu and Point-of-Sale design that would engage customers in an extremely competitive market.
A number of agencies were approached and Dunk Design were successful by responding quickly to the brief with creative ideas delivered efficiently against tight deadlines.
QUALITY FOOD PHOTOGRAPHY
After designing the successful Father’s Day campaign, DD were then briefed to create a trial menu suite for Meet & Eat. After reviewing the existing menu the Meet & Eat team identified that the new Menu required evolution to refresh the design as well as making the most of their existing high quality food photography.
Working with an understanding of the offers, brand values and the ultimate goals of the team, Dunk Design were able to design a menu suite that delivered clarity through a fresh, clean and easy-to-navigate design.
After successful delivery of the Father’s Day campaign and the new menu trial, Dunk Design have now redesigned the Meet & Eat menus and PoS which rolled out across the estate of 140 sites.