WEBSITE DEVELOPMENT & SUPPORT
“Dunk Design has been an important friend for us in managing multiple digital, design and marketing vendors. Their collaborative, innovative and creative approach is something we continue to value.“Vanessa Rapier CMO – The Restaurant Group PLC
Frankie & Benny’s is one of the UK’s best-loved restaurant brands, serving classic American-Italian dishes in a fun and lively environment. With over 250 restaurants nationwide the brand is recognized as a leader in the casual dining sector.
Dunk Design was responsible for the design, build and maintenance of the Frankie & Benny’s website from 2008-2018. There have been many evolutions of the site – updating the look and feel, functionality and technology – all conveying Frankie & Benny’s focus on an exceptional customer experience.
Evolving the digital support Dunk Design provided to Frankie & Benny’s meant we worked closely with the in-house marketing and creative teams, as well as a variety of digital vendors to support areas such as social media, bookings and database management.
To ensure the site constantly gave a highly engaging visitor experience, we developed an agile and flexible approach to support the digital infrastructure, the many third party vendors and the Frankie & Benny’s team.
The responsive eCommerce site was developed with custom templates and modules to suit a variety of customer journeys and business processes.
LEVERAGING THE FRANKIE & BENNY’S EXPERIENCE
Directly connecting the experience on the site to the experience in-restaurant gave F&B an incredibly loyal online user base.
WORKING AS A TEAM
Comprehensive reporting gave the Frankie & Benny’s marketing team the information needed to drive decisions about content and offers; to consistently improve and increase sessions, users and loyal customers.
A highly robust technical build supported a highly engaging visitor experience, including regular promotional campaigns, loyalty programmes and data capture.
Industry-leading increases in the number of engaged visitors returning to the site on a weekly basis.
Strong and open working relationships with a variety of Frankie & Benny’s vendors and, most importantly, the senior management, marketing and in-house creative teams.