Garfunkel’s is a London institution – loved by tourists.
Know your audience.
We were asked to create a menu suite that would appeal to the key audience – over 90% of customers were tourists. With that in mind, our designs made heroes of famous landmarks where the restaurants were located – London, Edinburgh and Bath – with Garfunkel’s itself being one of the landmarks.
We know this campaign was a success as guests were keeping the menus – we had to keep reprinting to keep up with demand!