Helping a successful firm of health & social care lawyers prepare for growth.
Brand evolution to mirror changes in the business.
Breathing new life into a recognised brand
Operational changes at Ridouts meant their team felt the brand needed a more contemporary, interesting and engaging personality. The new identity needed to work seamlessly across brochures to signage and beyond – keeping the key elements of the existing brand, which had strong recognition in the industry.
Standing out from the crowd
Expanding the range of services on offer, to include broader consultancy areas, meant facing a new range of competitors. We developed a brand structure and range of materials to reflect the quality and breadth of their knowledge and experience – meaning the new arm of the business could benefit from the recognition and reputation the firm already enjoyed.
Dunk introduced us gently to the idea that we needed to move our branding on and reacted well to our desire to be radical and different. They gave us the breath of fresh air that we needed to emerge from our comfort bubble and advance.