St George’s House Festival of Ideas

A 50th anniversary celebration.

Bringing the St George’s House message to a wider audience.

Selling tickets for the first time

Held in the grounds of Windsor Castle, the seminars, lectures and debates covered thought-provoking subject matter and, for the first time, were open to the public. This meant a change of approach for the St George’s House team, as their events are usually by invitation.

Turning intellect into a product

Working with a non-commercial organisation, where the ‘product’ was intellectual, meant we had to develop a brand and graphics package empathetic to the nature of the events, the gravitas of their surroundings, and also sat comfortably alongside the established St George’s House identity.