We recently created a video for our client, Cobham, looking to attract millennials for their apprenticeship and graduate schemes. They wanted to show potential candidates they can make a difference and be inspired, all while they achieve great things for their own careers.
The message was clear and all talent acquisition strategy boxes were ticked; be clear about how your brand is making a difference; what are your brand behaviours; and what expectations and rewards are likely.
But this was a traditional engineering brand looking to attract an enthusiastic new generation.
Dunks Brain turned things upside down and took advantage of ‘moving images’ as Heike Young, Global Content Lead at SalesForce.com recommends. Millennials like moving images.
Young explains that moving pictures, animations and video-centric social strategies are what we will see much more of as this generation becomes the workforce of the future. And we decided this was the perfect way to tell the Cobham story.
We’re all delighted with the outcome, client included, and now we continue to watch as Cobham works to reach a whole new motivated and enthusiastic audience – to help grow into a future of enthusiasm for engineering.
