Talk to me.

Colourful Pop art illustration of a woman
I love a personalised offer. Or I do if it actually reflects my interests. I was quite excited when a major high street retailer launched their loyalty programme, promising me wonders beyond my wildest dreams.

Their data will show them that I shop with them 3 or 4 times a week, mainly between 12 noon and 2pm, and usually buy sandwiches or salads. I don’t think it takes a lot of processing power to work out I’m buying lunch – so why do they keep sending me offers for nightwear?

The offers I get seem intent on making me buy things I have no interest in, rather than buying more of the things I am interested in. Are they just pushing their agenda, rather than understanding mine?

Why aren’t they – and many other retailers – using the data they are collecting in a way that’s relevant to me? Are they still trying to catch up?

Personalisation should be creating a stronger bond with customers. From knowing where I am using wifi, to what I ordered and when, they certainly have the means to communicate with me in a meaningful way. Instead, sending me copious emails asking me to review my purchases isn’t showing an interest in me – sending me a follow up email with an offer on a linked product could be.

I’m assured that brands are using algorithms and neuroscience to create a more intuitive and mindful retail and e-commerce experience. That could easily mean that the home page of the sites I buy from could be personalised to me, from the content and images that are served, to the soundtrack playing.

Am I expecting too much? Am I alone in thinking data about me is valuable and I should be rewarded in a meaningful way for sharing it?

Related posts

Dunk Design white crest

The Windsor House

Boutique meeting and sitting rooms

A unique, fully air-conditioned, self-contained eight person meeting space right in the heart of Windsor.

Enter your details below, and we'll get back to you with further information and availability.

We will only use the information above for contacting you regarding the hiring of The Windsor House. Privacy Policy
This website uses cookies to ensure you get the best experience on our website.