The first part of this project was to review and redesign the company branding. We simplified the logo construction and refined the colour palette, ensuring the identity still resonated with their existing customers while evolving a more contemporary brand. Their headquarters in Antwerp were also refurbished to reflect the positive, progressive new look.
We were asked to bring the identity and expertise of the business to life through a corporate film – including script development and art direction. Shot over a week on locations in Belgium, filming in highly secure client locations with a host of challenges, including filming at height and in confined spaces.
The footage was edited with graphic, animation and text overlays to tell the story of a business that fully understands its strengths, the needs of its customers, and what is required to maintain their market leading position in the future.