A brand new product for Keeler, with a brand new look to support it.
Keeler were launching a high value product and engaged us to help make an impression quickly. Operating in the medical devices market, Keeler’s materials had previously been in line with the rest of the industry – we saw this launch as a chance to shake things up and take more of a technology marketing approach. Cue the introduction of a black background, sharp images, reflections – making the product more aspirational.
We really were in from the ground level on this project – from discussions about the colour of the unit, where the labels should be positioned and designing user guides. The project included logo development, scripting and shooting a long and short form video, brochures, adverts, exhibition stands, copywriting, photography, web banners and designing a micro-site to support the launch.
Working with Dunk is akin to having an in-house innovative and professional design team at our fingertips.
