A simplified logo and high spec corporate video to build for the future
Total, Gulf, ExxonMobil, Shell, Q8, BP, Texaco and many others in the oil, gas and chemical industries rely on DCM EMBA’s specialist calibrated systems to ensure not a single drop of their liquids are lost in storage or transfer.
DCM EMBA, engineering market leaders in Benelux, wanted to upgrade their branding to reflect how they are developing their business to adapt to their customers’ changing needs. Whilst DCM EMBA has 80 years of heritage, they are committed to investing in the future rather than resting on past achievements.
The first part of this project was to review and redesign the company branding. We simplified the logo construction and refined the colour palette, ensuring the identity still resonated with their existing customers while evolving a more contemporary brand. Their headquarters in Antwerp were also refurbished to reflect the positive, progressive new look.
We were asked to bring the identity and expertise of the business to life through a corporate film – including script development and art direction. Shot over a week on locations in Belgium, filming in highly secure client locations with a host of challenges, including filming at height and in confined spaces.
The footage was edited with graphic, animation and text overlays to tell the story of a business that fully understands its strengths, the needs of its customers, and what is required to maintain their market leading position in the future.
