Injecting British humour into an airport based Italian restaurant.
Est Caffe Luton
Our very own version of The Italian Job.
Minis, movement and a retro style
We created a design with a nod to ‘The Italian Job’, specifically to appeal to the typical traveller at the airport. Previously the site had looked a little formal which was potentially off-putting – tweaks to the food and drink offer alongside our tongue in cheek graphics helped attract the crowds and increase average spend.
There was an amazing uplift on sales when we introduced the new branding – a super quick return on investment which made everyone happy