PGS Reservoir were operating in an industry where there was a highly recognisable look and feel to marketing materials and adverts – so no one business stood out from the crowd. The business had highly capable internal design resource but felt an external injection of inspiration would help.
Have courage
We created mood boards, posters, brochures and adverts, with the view PGS would select one or two to use as a base for future work. They liked everything so much they bought the lot – giving a new lease of life to their materials and giving their own design team the courage to think laterally when approaching future projects.