When Greene King were looking for a new approach to their Meet & Eat menus, Dunk Design was a natural choice. Thanks to our vast experience in the casual dining sector, we know exactly how to approach menu layout and messaging and, importantly, understand the tight deadlines typical of this sector.
Driving sales through considered design
Meet & Eat pubs focus on their local community – great food, great value, great for families. The menus, point of sale materials and internal communication pieces we designed were quickly rolled out across the full estate of 140 sites, with a reportedly positive impact on sales and perception of the offer – and a very impressed CEO.
When presented to the CEO … the feedback I received was “This was the best Meet & Eat Menu design he had ever seen.” Praise indeed!