But print marketing?
Would you be surprised to hear it can be all those things and more? Because, in the right hands, it is. That’s why companies continue to invest in quality print to represent their brand.
The Sticks’n’Sushi menu is mesmerising – 20 glorious technicolour pages of dishes. As an aside, tasted as great as it looked in the menu – go and try it!
Audi look to be spending a fortune on their brochures with a range of finishes employed – even though consumers are likely to research prices and specs online and make their buying decision based on a test drive. Audi get a mention here as we’ve got a brochure in the office – but it’s the case for all car manufacturers. High value products clearly warrant a high spend on print finishing.
Charities rely heavily on direct mail to keep donations coming in.
Even our stationery supplier, who are essentially an online business, produce and mail us a promotional catalogue at least monthly.
So why do businesses still invest in print? Printed materials can be a physical representation of your business – a tangible reminder of who you are and what you do.
Design agencies like ours take the time to understand what that is, or what you want your customers to think it is, and advise not only on the design, but on the size and finish of the printed items. We work with a panel of printers to ensure we can offer the perfect solution – from a one-off, highly personalised piece, to a run of millions of leaflets, and everything in between.
Well-executed design and well-executed print will help you stand out from your competition; ensuring customers remember you and what you do. And isn’t that what marketing is all about?