Kodak – Don Draper would be proud

The new Kodak logo has been launched. I like it. In fact, I love it. And perhaps because it’s not that new. It turns out that they did some research and 58% of respondents recognised the K. I’d love t…

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Time To Get Virtually Real

Apple: Time to get virtually real?

Last week I found myself spouting anti-Apple polemic with a friend as we tried to play songs via Bluetooth from an iPhone on a car journey. Like many people, the machinations of iTunes had confused my…

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trust

Trust me, I’m a designer.

There’s been a lot of talk about this Brexit and the nature of risk over the last few months. No doubt this chatter is only going to get noisier over the oncoming weeks. No one really knows who to tru…

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Animation for Apprenticeships

Animation for Apprenticeships

Talent acquisition can be complex but it always needs that touch of magic. That magic inspiration and enthusiasm from everyone who knows your brand, everyone who ‘is’ your brand, and everyone who coul…

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Design: only 50% of the job

Design: only 50% of the job.

I love design. And I love designing for print. For the best part of 25 years I’ve worked on design-for-print projects from the bizarre to the borderline impossible and, for the most part, have enjoyed…

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